Have you ever responded to a customer with “we apologize for the inconvenience”?
If so, you’ve committed one of the worst customer service crimes: the “non-apology apology.” The non-apology apology sounds like you accept the blame, but you don’t — it’s a farce.
Businesses slip up from time to time. From missing packages to incorrect food orders to slow service, mistakes happen; it’s human nature.
But it’s how you apologize to your customers that