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# The power of flow
- URL: https://thenitai.com/the-power-of-flow/
- Published: 2023-10-12T17:26:18.000Z
- Updated: 2023-10-12T17:26:18.000Z
- Author: Nitai
- Tags: #Import 2026-09-21 03:50

Ever wondered how to stay enthusiastic about your startup. Here is a great insight:

When you focus on the process, the desired product takes care of itself with fluid ease. When you focus on the product, you immediately begin to fight yourself and experience boredom, restlessness, frustration, and impatience with the process.

![](https://thenitai.com/content/images/cdn-images-1-medium-com/max/800/0-cc0j5gy-rj654fyz.png)

[nitai.me/2023/10/1…](https://nitai.me/2023/10/12/the-power-of.html?ref=thenitai.com)