How to recover from your email marketing blunders

How to recover from your email marketing blunders

We all know the feeling, the fear of clicking on that send button. The truth is, we are only human, and we can only check so much before a mistake happens. Whether it’s an ongoing email campaign, a one-time send, or merely an informative email for your subscribers — mistakes will happen. What’s important is to know how to recover from these mistakes, so you don’t do them again.

Now, first of all, it’s essential to

Email Automation and Marketing Automation: A Complete Guide

Email Automation and Marketing Automation: A Complete Guide

Did you know that the average open rate for an email is about 25%? This means only a fourth of emails are getting looked at. Hence, this means that even fewer are actually being read.

It’s no wonder why so many companies and businesses have given up on email marketing. There is a myth that email marketing is no longer effective for today’s consumers. However, we don’t believe that’s true.

The problem isn’t that people

How to boost conversion rate with Live-Chat

How to boost conversion rate with Live-Chat

Many organizations have discovered that they need to provide an easy way for customers to connect with them. Apart from email, live chat is an essential ingredient for a business’s success and growth. Offering direct live-chat support provides enormous benefits over the usual method of traditional customer service. Adding a chat widget to your site can even be the differentiator between a satisfied client and an unhappy one.

Here are some key stats we’ve gathered:

  • Most customers
How to write an engaging email subject line

How to write an engaging email subject line

Email open rates are perhaps the most widely recognized email marketing metrics out there. 1 in 3 people open up emails purely based on what is in the subject line. Crafting the perfect email subject line can be daunting, and the last thing you want to do is deter your readers because of a lousy preview of your content.

Read on how to write a good email subject line that people love, make them open your email, and follow your

The easy way to do email marketing: A guide for segmenting your mailing list

The easy way to do email marketing: A guide for segmenting your mailing list

Email marketing is one of the best-marketing strategy for ROI and customer engagement. It is estimated that there are more than 3.9 billion active email accounts — That’s more than half of the population!

It’s trivial to add a sign-up option for your email newsletter on your website and send useful information or promotional newsletters to grow your business and audience. Compared to other marketing types, emailing is an inexpensive way to advertise your company and

Has productivity improved this year? 2020 working roundup

Has productivity improved this year? 2020 working roundup

Well, we made it into 2021! No one could have imagined the rollercoaster of a year we have been through, but it’s over now, onwards and upwards into 2021.

One thing we have all probably struggled with from time to time this year is staying productive, but how has the global workforce fared in terms of getting their work finished? Let’s find out.

Firstly, 80% of employers intend to offer at least past time home working from 2021

How to write the perfect customer service email template

How to write the perfect customer service email template

Customer service is what makes or breaks a company’s reputation, and if you don’t know how to deliver excellent customer service via email, you might want to get started on learning how to now.

Did you know, after a single negative experience, more than half (51 percent) of all customers will never buy from or work with the business that gave them the poor experience? Hence, setting the bar is so important that you have to make your

The updated Saved Replies are here

The updated Saved Replies are here

Some call them Canned Responses or Email-Templates; we call them Saved Replies. Whatever you call them, you will be happy to know that we’ve overhauled them now and added grouping and other features.

Besides, with today’s update to the new editor, you can search for saved replies directly while composing a new message or replying to an email.

The new saved replies admin panel

Just like before, you will have one panel to manage your saved