Tag Archives: usability

What do those newspapers think?

Right, so I’ve been on the internet for quite a long time. Like many of you, I most of the time “could” ignore those ads when visiting a newspaper website, but today, while reading the times.com website, I was just simply annoyed. You have to look at the screenshot to understand what I mean:

I mean, what do those editors think when they place an ad like this? Does the newspaper think that we will click on it? As you can clearly see, the ads and navigation takes up around 70% of the screen estate. Never mind the usability of the website, less then me finding my way around.

Thought, this is just one of the examples I’ve seen in recent time, it is clearly the biggest one. Maybe more annoying are the ones that hover on top of the news text and you need to close them or the ones that act on your mouse movements.

Now, I’m not blind and I know that you guys have to make money. But please, find a more decent way to make money. As an example, cooperate with Apple on their iPad offering and place your ads there. Or make a paid subscription model, that makes us readers, a follower of your newspaper instead of one leaving your site immediately (as I did).

If you run out of ideas, I got plenty left and they have proven to work. I’m available at your disposal…

Apple or not – that is the question

The recent eMail von Jason Calacanis and his blog post entitled “The Case against Apple in five Parts” brought a little up stir in the Apple world. The recent reply came from Marco.  You can read their back and forth on Jason’s take on Apple and make up your own mind. I have read all the blog posts so far, but I have been missing one simple thing!

The one single thing that makes me use Apple products is that they simply work!

I have used Windows, Linux and MacOS X over the last couple of years. Hell, this blog post is even being typed on a Thinkpad with Windows XP, but nothing has ever been an hassle free experience then with using Apple products, be it hardware or software.

When has there ever been a more relaxed operating system update then with MacOS X? All you have to do is to pop in your DVD, run the update and know for sure that it will reboot safely with the new update. Moreover, with the applications itself you don’t need to run trough a “painful” installations with minimum five “OK” clicks (I know you Windows guys don’t see this as a problem because you are used to!), on MacOS X you simply drag and drop an application to the place you want. Nothing else!

iPhone is another topic that people like to argue about. Sure, the hardware is behind the current standard. Bluetooth does not work with cars and you might have to reboot your iPhone sometimes. But, have you ever used a Windows Mobile and did you every try to sync it with your Windows OS? I hate to repeat myself, but with the iPhone all I have to do is to hook it up to my Mac, sync it with iTunes (including Music, Photos, Videos, etc.) it even takes over my eMail settings and my eMail and Calendar just works. Symbian based phones and Windows Mobile ones require you to spend at least an hour fiddling with setting and try and error attempts. I don’t think I have to start arguing about the usability of the iPhone. Apple has done something, that for many years no one could. It brought a phone that simply works and is easy to use.

Remember the “plug und play” wording? Well, what is a “myth” in the Windows and Linux world is a fact with MacOS X. You got a new digital camera? All you do is connect it and the system recognizes it, iPhoto opens and there you got your photos. No hunting for a updated driver , no installation, no reboot needed, nothing else, just plug it in and start working. Isn’t that worth the little more money you got to pay?

Regarding the price, I do have to say that a Dell Lattitude E6500 with the same configuration as an Apple MacBook Pro 15″ will cost you about the same (at least in Switzerland). Price is not everything. And when it comes down to usability you save a lot more then with the initial cost when you use something that simply just works.

For me, and I’m sure for many other people, it is the Apple eco system that saves us money in the long run because it just works!