Steve Johnson talks on “Where ideas come from” gives a good overview how people and especially where they get their ideas from. I personally have been a long time fan of creating an environment where one can cultivate ideas instead of working like a horse. He just emphasizes that socializing creates ideas and being together with others brings out the best. Enjoy.
This talk by Nicholas Christakis given at the TED talk in Cannes is a must see for everyone who wants to know how social networks influence our behavior. Especially for marketers or people who want to avoid marketers this is a knowledge to have… This also shows how important and powerful every single person is within the society.